Nothing demonstrates Ortofon's long-standing resilience more than its commitment to the refinement of analogue sound quality and its continued development of new cartridge models. Since 1948 Ortofon has introduced about 100 different moving coil models, with our latest being the Quintet Series.
Contrary to other types of phono catridges, the moving coil principle is not suited for mass production. Each of the four coils contains between 11 and 24 turns of wire, depending on model, and has to be wound by hand under a microscope. The wire itself is much thinner than a human hair. The high degree of craftsmanship involved is one of the "secrets" behind Ortofon's reputation.
We preserve our heritage by continuously investing in technology and product development and thus introducing new cartridges. It is our philosophy that even a traditional product like the cartridge can benefit greatly from new technology and industrial competences. One of the new technologies that is specifically product related is the Selective Laser Melting manufacturing technique.
SLM technique is naturally applied to the Ortofon SPU 90th Anniversary, MC A90, Xpression and MC Anna cartridges.